October 1972
Welcome to the dark ages of NBA marketing. What high school gym was THIS? Canisus? St. Joe’s? Riverside?…
And WBEN Radio & TV will play an important role.
The NBA Buffalo Braves Basketball team includes 7 foot 1 inch (and still growing?) Elmore Smith, plus heralded rookie Freddie Hilton, as well as established NBA stars Walt Hazzard and Bob Kauffman.
And this means there isn’t a team in the NBA that can “look down” on the Braves. The Braves have the big gun and the firing power to show you professional basketball at its exciting best.
And WBEN, Inc. is happy to be a part of it. Van Miller will be at the mike for 69 games on radio- Chuck Healy will handle 10 telecasts. Get in on the action this season- and let’s raise the roof at Memorial Auditorium in more ways than one this year.
WBEN- TV 4, WBEN Radio/ 930, Buffalo, New York- Where the sports action is.
